- Earn 6 credits between two back-to-back courses while spending 6 weeks in Paris with CMCI faculty.
- Gain an international perspective of advertising and public relations by immersing yourself in Paris, one of the largest media markets in the world.
- Visit local advertising and public relations agencies throughout Paris.
- Take two faculty-led trips outside Paris including one to Annecy, France and Geneva, Switzerland.
- Apply to be the videographer for the program and receive a scholarship if selected!
Missed the interest meeting? View the presentation here!
For 6 weeks, you will have the unique opportunity to live and study in Paris, one of the largest media markets in the world. Paris is known for an artistic approach to strategic communication, and many major US strategic communication agencies have offices in the city. Students will immerse themselves in Parisian culture, learn how international strategic communication differs from the U.S., and visit local advertising and public relations agencies throughout Paris.
You will be housed in shared rooms in centrally located apartments or hotels.
You will be responsible for making your own travel arrangements to and from Paris.
- Course: 2 APRD 4873 Special Topics Courses
- Credits: 6 upper-division credit hours
- Approved for: These courses will fulfill upper-division APRD requirements for strategic communication majors and may be taken towards Secondary Area of Study coursework or elective credit by other majors.
- Grading: This is a CU Boulder course, so you will receive letter grades
The practice of advertising and public relations varies internationally. This program will provide an insight into how strategic communications and communication research vary between the U.S. and France. It will also show students international advertising and public relations offices via immersive agency experiences, which will let them meet with professionals and see their work. Students will be tasked with presenting work with communication professionals in Paris. The agency feedback will be graded criteria. As a result, students who take this curriculum will leave with a well-rounded academic understanding of the industry, not just in the US, but abroad. Faculty-led trips outside of Paris (to Annecy/Geneva) will help meld cultural/historical perspectives with contemporary professional practice.
The International Strategic Communication Global Seminar is directed by Chris Vargo and Toby Hopp of the College of Media, Communication & Information.
Chris Vargo is an assistant professor specializing in big data and analytics. He joined the CMCI faculty in August 2016. He specializes in the use of computer science methods to investigate social data using theories from the communication, psychology and political science disciplines. His background includes real-world public relations and digital marketing experience at SonyBMG Music, Porter Novelli and Fox/DreamWorks. In addition, Chris worked in the IT field for six years.
Toby Hopp’s research interests are broadly related to the uses and effects of digital and interactive media, the social and motivational factors that underlie uncivil online communication, and organizational transparency. Hopp joins CU Boulder from the University of Alabama, where he served as an assistant professor. Prior to academia, Hopp worked as a technical writer and project manager in the healthcare industry.
Both professors led a similar program to Paris in summer 2016 during their time at the University of Alabama and are now bringing this opportunity to CU!
See Chris Vargo's Faculty Spotlight.
The program requires full-time participation in lectures, site-visits, and excursions. You will have some free time to explore Paris on your own.
- Gilman Scholarship: For students currently receiving Pell grants as part of their federal financial aid.