Study business in India, including visits to various corporations
Earn three credits in two weeks over winter break and enjoy cultural excursions alongside academic visits
Understand global marketing in the context of one of the world's fastest-growing economies
For more information watch the program highlight video here.
Famous for its beaches and world heritage architecture, Goa is located along the Arabian Sea on the West coast of India. With a population of approximately 1.5 million, Goa is one of the smallest states in India, but also one of the most affluent thanks to its thriving tourism, agricultural, and health industries. Goa has the highest per capita income ration in the country and boasts a strong education system that has resulted in a literacy rate of 82 percent. Goa is home to several professional colleges, including institutes of management, medicine, engineering, dentistry, architecture, pharmacy, and polytechnics. Once a Portuguese colony, Goa still exhibits a unique blend of Portuguese and Indian cultures. The people of Goa are known for their friendly and easygoing nature and Goa is considered one of the safest places in India for women. Goa is also known as a health hub where people from all over the world flock for inexpensive health treatments. The climate is warm and humid throughout the year, with winter season temperatures ranging from 70-82 °F. Traditional cuisine is made up of rice and related dishes. Coconut, spices, etc., are integral to dishes, and fish, meat and vegetables are also readily available.
The Goa Institute of Management (GIM) is a top management school in India. A new 50 acre eco-friendly campus set in the foothills of the Sahyadris Mountains boasts state of the art facilities, an impressive faculty comprised of industry professionals and academics, innovative centers of excellence and prestigious international linkages. GIM offers a broad array of programs and a curriculum focused not only on core management concepts, but also on building character and an ethical approach to conducting business. GIM students are regularly involved in extracurricular activities and community initiatives.
Students will also visit Delhi, the capital of India. While in Delhi students will visit numerous cultural and historical sites. The group will also travel to the city of Agra to visit the Taj Mahal and other historical locations around the city.
The course will count as INBU/MKTG 3450 (International Marketing), which fulfills a Business elective or a course for the International Business certificate.
The Global Marketing Study Abroad Experience consists of a combination of direct experience, readings, and research. The purpose of the course is to create a global learning experience using India’s business environment and culture as a medium to facilitate the student's understanding of the global marketing environment. The student will demonstrate his or her understanding and knowledge of the subject matter through a trip journal and written paper as well as discussions, observations, and team case analysis and presentation. CU Boulder students will have some supplemental coursework that will be graded by CU faculty. At the end of the course, the student will be able to understand: the dynamic impact of the environmental influences on consumers and markets in emerging markets, the various environmental factors (political, legal, economic, ethical, cultural and social, and technological systems) operating within India, and understand what global marketing is and just how much it is influenced by the country's specific environmental situation.
||University of Colorado
INBU 3450: International Marketing (equivalent to MKTG 3450)
This course fulfills the International Experience requirement for the International Business Certificate.
This course counts towards business electives.
Kissan Joseph, Associate Professor and Stockton Research Fellow, School of Business, obtained his Ph. D. in Marketing from Purdue University. Current areas of expertise include digital marketing, sales force management, and pricing. He will teach the course “Marketing in the Global Environment” at the Asian School of business. A “Marketing in India” module will be taught by ASB faculty and by Indian guest speakers.
Students will visit companies, participate in cultural activities, and interact with Goa Institute of Management students.
Students will be housed on the campus of the Goa Institute of Management (GIM), Goa. While in Delhi, students will be housed at a luxury hotel. Most meals will be provided and are included in the cost of the program.
You are responsible for transportation to and from the program. Local transportation is included in the program fee.